As we approach the end of the year, now is the perfect time to refresh one of the most important tools in your professional toolkit: your bio. With the holidays offering a chance to unwind and reflect, set aside just one hour to focus on updating your professional story. If you need a resource to get started, scroll to the bottom — we’ve got you covered.

Did you know that, when viewing a LinkedIn profile, recruiters spend up to 70% of their time focused on the headline and bio? It’s often the most-read bio you’ll ever write.

Whether you’re looking to pivot careers, secure that promotion, or simply refine your professional brand, having a powerful, authentic bio is essential to standing out and showcasing your value.

At Be The Brand, we understand how critical it is to craft a bio that not only highlights your achievements but also tells the story of who you are. In this newsletter, we’re sharing some key tips on how to write a professional bio that positions you for success in 2025 and beyond.

1. Tell Your Story Authentically

Your bio should do more than just list credentials—it’s your opportunity to tell your story in a way that resonates with others. Authenticity matters, so share your unique experiences, values, and motivations. Your bio should align with both your professional goals and your personal story.

Tip: Include personal anecdotes that showcase what drives you in your career. This will help your bio stand out and be memorable to your audience.

2. Highlight Your Most Impactful Skills & Achievements

When writing your bio, focus on your key strengths and achievements that truly set you apart. What are the standout moments in your career? What skills have had the most impact? Be specific, and where possible, use quantifiable results to demonstrate your accomplishments.

Tip: For example, instead of writing “Managed a team,” say “Led a team that increased sales by 30%.” Numbers and results always help strengthen your narrative.

3. Tailor Your Bio for Different Platforms

A one-size-fits-all bio won’t work for every platform or industry. Whether it’s LinkedIn, a professional website, or for a speaking engagement, your bio should be tailored to fit the audience. LinkedIn bios may focus more on your career achievements, while a conference bio could highlight your thought leadership in a particular field.

Tip: Make sure each bio version feels intentional and customized for its specific purpose. The effort you put into tailoring your bio will stand out to those who read it.