July 2025 - Visuals Speak Louder—Make Your LinkedIn Content Stand Out

If you’ve ever hesitated to post on LinkedIn because you didn’t have the “perfect” visual—you're not alone. We hear it all the time: “I want to post, but I don’t have a good image to go with it.”

Here’s the good news: your visuals don’t have to be elaborate—but they do matter.

Strong visuals help your content stand out in a crowded feed. They boost engagement, reinforce your message, and build credibility at a glance. With a few intentional strategies, it’s easier than you think to create scroll-stopping content that looks as strong as it sounds.

Why Visuals Matter

The LinkedIn algorithm favors content that grabs attention—and visuals do just that.

• Posts with images or graphics receive up to 2x more engagement

• Visuals increase content retention and shareability

• They instantly boost credibility and polish

What We Recommend at Be The Brand

Let’s take the guesswork out of it. Here are a few of our go-to visual strategies:

✅ Use branded graphics For announcements, launches, job changes, or thought leadership posts, a simple branded Canva graphic can elevate your message.

For example, if you’ve just been named to your alumni board, consider creating a clean graphic with your headshot, the board name, and a short headline like “Excited to Join the [School Name] Alumni Board!”—then pair it with a thoughtful caption about why the opportunity matters to you.

✅ Plan ahead for key moments Speaking on a panel? Hosting a workshop? Ask a colleague to grab both: a few candid behind-the-scenes shots (think prepping your notes or greeting attendees) and one or two photos of you in action. Both types of visuals build trust—one shows authenticity, the other shows credibility.

✅ Leverage what you have Don’t underestimate the power of a quick photo moment, a well-lit workspace photo, or a quote card. Your content doesn’t need to be fancy—just intentional.

✅ Build your visual library If you’ve done a brand shoot, organize your photos into folders by theme (leadership, collaboration, public speaking, etc.) to make content creation seamless.

✅ Ask someone to take the photo Seriously. We say it in every workshop: "No one thinks you’re weird for asking." It shows intention—and that you take your work seriously.

Practical Tips to Put This Into Practice

Set yourself up for success each quarter by:

✨ Saving your go-to headshots and top-performing visuals in one folder ✨ Creating 3–5 Canva templates for recurring content (quotes, insights, recaps) ✨ Mapping out key dates or events where visuals will be useful

Pro Tip: Make a recurring calendar invite to capture visuals after every major milestone—it’ll take 5 minutes and save you stress down the line.

One Last Thought

Your brand has a story—and visuals help bring that story to life.

Whether you’re posting about a promotion, sharing a lesson, or amplifying your company’s work, a strong visual adds credibility, clarity, and confidence to your message.

Need help creating branded assets, Canva templates, or organizing your visual library? You know where to find us.

✨ Let’s make sure your work gets the visibility it deserves.

—Madeline Fetterly

Founder & CEO, Be The Brand Collective