November 2025 - The Power of Video on LinkedIn

Let's talk about video on LinkedIn.

You see it in your LinkedIn feed. You hear from experts that it's the key to standing out. But maybe you're skeptical. Or unsure where it fits into your strategy. Or you've been putting it off because it feels like one more thing to add to your plate.

Fair.

But here's the reality: video isn't just a trend. It's one of the most effective ways to build credibility, attract the right opportunities, and show people who you are, not just what you do.

As we move into the slower season at the end of the year, now is actually the ideal time to experiment with video. Less noise. More space to try something new without the pressure.

Here's why it matters…

Video content on LinkedIn generates 5x more engagement than other formats. It humanizes you in a way a written post never could. And in a crowded space where everyone has impressive credentials, video is what will make you memorable.

So where do you start?

Three Types of Video Content Every Professional Should Consider

1. Thought Leadership Video (Share Your Expertise)

Who this is for: Anyone looking to establish credibility in their field, whether you're a subject matter expert, consultant, leader, job seeker positioning yourself for your next role, or professional who wants to be seen as a go-to resource in your industry.

Purpose: Position yourself as a credible voice by sharing insights and perspectives.

Where to use it: Regular posts in your feed (aim for 1-2x per month).

What to include:

• Your perspective or advice: Don't just state the problem. Offer your take on how to navigate it, what you'd do differently, or what you've learned works. This is where your unique experience and expertise come through.

• A story or example: Make it real. Share a specific situation, client experience (anonymized if needed), or personal lesson that illustrates your point. Stories make your insights memorable and relatable.

• A question to engage your audience: End with something that invites conversation. Ask what others are experiencing, what they'd add, or how they're handling a similar challenge. This transforms your video from a monologue into a dialogue.

You don't need fancy equipment. Your phone, good lighting, and authentic delivery are the perfect trifecta.

Example topics:

• "3 things I'm seeing leaders get wrong about [topic]"

• "Here's what I learned after [experience]"

• "If I could give one piece of advice to [audience], it would be this..."

2. Behind-the-Scenes Video (Show Your Process)

Who this is for: Anyone who wants to humanize their brand and build deeper connections with their audience, especially effective for entrepreneurs, consultants, agency owners, coaches, creatives, or professionals who want to showcase their expertise in action rather than just talking about it.

Purpose: Build trust by giving people a glimpse into your work.

Where to use it: Regular posts in your feed (aim for 1x every other month).

What to include:

• A day in your role: Show what your typical workday actually looks like. This doesn't have to be polished or produced. People want to see the real you, your workspace, how you structure your time, or what you're focusing on. It makes you relatable and approachable.

• Prep for a presentation or event: Take viewers behind the scenes as you prepare for something big. Share what you're thinking about, how you're organizing your thoughts, or what you're nervous or excited about. This builds anticipation and shows your process.

• Lessons from a recent project: Reflect on something you just finished. What went well? What surprised you? What would you do differently next time? This positions you as someone who's constantly learning and improving, which is incredibly valuable to your audience.

• Your workspace or how you approach challenges: Give people a peek into where you work, the tools you use, or how you tackle a difficult problem. This type of content is both interesting and instructive, showing people the "how" behind your expertise.

This is where authenticity wins. No script needed. Just hit record.

3. The Introduction Video (Your Digital Elevator Pitch)

Who this is for: Founders, CEOs, business owners, consultants, freelancers, or anyone who needs to quickly communicate their value to potential clients, partners, or collaborators.

Purpose: Give people a snapshot of who you are and what you do.

Where to use it: Featured section on your profile, pinned post, or standalone introduction.

What to include:

• Who you are and what you do

• Who you serve and how

• Your unique perspective on your industry or approach to your work

• A clear call to action

Keep it under 60 seconds. Think of this as your "about" section brought to life.

For example, my script would read:

"Hi, I'm Madeline Fetterly, founder and CEO of Be the Brand. I help executives and leaders build powerful personal brands on LinkedIn so they can attract the right opportunities and establish themselves as credible voices in their industries. After years of working with leaders who had almost no online presence, I realized that most professionals don't need more credentials, they need a clear strategy for showing up and telling their story. If you're looking to own your digital brand and stand out in your field, let's connect. I share insights on executive branding and LinkedIn strategy right here."

Your Video Toolkit

If you're ready to start experimenting with video but aren't sure what you actually need, here's the good news: you probably already have everything.

For Recording:

• Your phone

• Natural light or ring light

• Quiet space

For Editing:

• Your phone

• Instagram

• CapCut (free)

• Descript (great for captions and removing filler words)

For Inspiration:

If you don't know where to start or what to talk about, ask yourself:

• What questions keep coming up in conversation?

• What content has resonated with you lately?

• What insights did you find valuable recently?

What type of video are you most interested in trying? Drop a comment as we'd love to hear from you.

Need help crafting your brand narrative or building a content strategy that works? That's exactly what we do at Be the Brand. Contact us to learn how we can help you own your digital presence and attract the opportunities you deserve.

—

Madeline Fetterly

Founder & CEO, Be the Brand