October 2025 - LinkedIn Essentials: The Most Important Takeaways (Part 2)
If you’re serious about using LinkedIn to accelerate your visibility, your credibility, or your next career move—this one's for you.
In Part 2 of our LinkedIn Essentials Series, we’re sharing four powerful (and often overlooked) tools that can make all the difference for professionals navigating transitions, job searches, or growth seasons.
Let’s break it down:
1. Verification Boosts Reach
You may have seen the blue check pop up next to some profiles on LinkedIn. That’s LinkedIn’s new identity verification program, powered by Clear—and it matters more than you think.
✅ Verified users are getting up to 80% more views on their content. That means more eyes on your work, your wins, and your value. If you’re posting consistently or aiming to build credibility, it’s worth considering.
2. “Open to Work” — Use It Strategically
LinkedIn is a recruiter’s first stop. In fact, 100% of recruiters use the platform when sourcing candidates.
But there’s nuance in how you show up:
Use the private setting to signal you're open to new roles only to recruiters.
The public “Open to Work” banner can be helpful for early- to mid-career professionals but may feel limiting for senior-level leaders.
When in doubt, we recommend starting with the private signal—especially if you’re being discreet or currently employed.
3. Top Voice = Trust Builder
You’ve probably seen the “Top Voice” badge on a few profiles—but what does it actually mean? The LinkedIn Top Voice program is LinkedIn’s recognition for members who consistently share valuable insights, spark meaningful conversations, and demonstrate expertise in their field. It’s awarded based on content quality, consistency, and engagement—not follower count.
LinkedIn awards this designation based on:
The quality of your content
How consistently you show up
Your clarity of thought and community engagement
In other words: You don’t need to post every day—you just need to show up with purpose. This recognition can build trust with your audience and open new doors in your industry.
4. Is LinkedIn Premium Worth It?
If you’re job seeking, pivoting, or developing business leads—yes.
Premium unlocks:
Insights on who’s viewed your profile
InMail messages to people outside your network
Access to salary data and job application trends
Visibility into how you compare to other candidates
If you’re actively pursuing new opportunities, it’s a smart short-term investment.
Try This:
Pick one of the four tools above to explore this month. Whether it’s verifying your identity, turning on recruiter settings, or auditing your content for clarity—every step forward counts.
Your LinkedIn presence is your digital storefront. Let’s make sure it’s working for you—24/7.
And if you missed Part 1 of our LinkedIn Essentials Series, read here: [Link to August Newsletter]
— Madeline Fetterly
Founder & CEO, Be The Brand Collective