September 2025 - Back to Business: Use LinkedIn to Accelerate Your Career This Fall
September always feels like a reset button. Summer is behind us, inboxes are filling up, and calendars are back in motion.
That makes right now the perfect time to shift into a back-to-business mindset—and make sure your LinkedIn presence is working with you, not against you.
In this month’s edition, we’re sharing three ways to use LinkedIn strategically this fall—to boost visibility, re-engage your network, and set the stage for year-end career wins.
1. Reintroduce Yourself to Your Network
You’ve likely gained new experience, insights, or results over the summer—don’t let them go unnoticed.
This month, consider a quick post to mark the seasonal shift. It could be a summer recap or a look ahead to fall. Think of it as a way to re-engage your network and set the tone for Q4.
Here’s a simple structure:
What you’ve been working on or proud of this summer
What’s coming up this fall (projects, goals, events)
What kind of conversations or collaborations you’re excited to explore
This kind of post is a natural, timely way to spark connection and keep your network informed as business picks back up.
2. Plan Ahead—and Share as You Go
Fall is packed with opportunities: conferences, panels, board meetings, internal initiatives, and campaign launches. If it’s on your calendar, it could be content.
But not every event needs a post—so how do you know what’s worth amplifying?
Here’s our advice:
✅ Look ahead and identify 3–5 events or milestones that align with your professional goals. These could include:
Moments that position you as a thought leader (e.g., speaking engagements, publications)
Highlights that build credibility (e.g., awards, board appointments, new initiatives)
Events your network would benefit from hearing about (e.g., launches, campaigns, team wins)
✅ Ask yourself:
Does this show my expertise in action?
Would I want to see this on someone else’s feed?
Can I offer a unique insight or takeaway from this experience?
Once you have your list, block time to capture photos or reflections so you’re ready to turn these moments into meaningful content.
3. Boost Engagement with Clarity and Intention
If you’re looking to grow your presence before year-end, now is the time to double down on intentional engagement:
Comment thoughtfully on posts in your industry
Share insights or lessons from the past quarter
Start a conversation around something you’re learning
You don’t have to post daily—but you do have to show up with purpose. Even 15 minutes a few times a week can make a difference.
Your Q4 Presence Starts Now
Whether you’re eyeing a promotion, hoping to grow your client base, or just want to feel more confident in your professional visibility—LinkedIn can help get you there. But it starts with showing up.
Ready to step into fall with a refreshed brand presence? We’re here to help.
Need a content strategy, a profile refresh, or just a little push? Let’s talk.
—Madeline Fetterly
Founder & CEO, Be The Brand Collective