Be the Brand
Workshop
Build a Reputation That Lasts.
10/15/2026
Washington, D.C.
Your Reputation Is One of Your Greatest Career Assets
Every interaction, every conversation, and every impression contributes to your reputation.
It shapes how people perceive your expertise, who thinks of you when opportunities arise, and the influence you build throughout your career.
The strongest executive brands are intentional. They are built over time through a clear strategy, consistent visibility, and meaningful relationships.
That is why we created the Be the Brand Workshop series.
During this interactive experience, you'll learn how to intentionally build an executive brand that strengthens your reputation, expands your influence, and supports your long-term career goals.
Who Should Attend?
This workshop is designed for professionals who are ready to become more intentional about how they show up and the reputation they are building.
Government affairs professionals
Association executives
Corporate leaders
Founders/CEO
Small Business Owners
Consultants
Attorneys
Nonprofit executives
Relationship-driven / referral-based industries
What You'll Learn
Build an executive brand with intention.
Increase your visibility in authentic ways.
Strengthen your influence through credibility and relationships.
Develop a practical, long-term executive branding strategy.
WHAT YOU’LL LEAVE WITH
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Executive Brand Strategy
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Reputation Framework
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Visibility Action Plan
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LinkedIn Best Practices
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Workshop Workbook
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New Professional Connections
Why Be the Brand?
Be the Brand helps executives expand their circle of influence through intentional executive branding.
We partner with leaders to strengthen their visibility, elevate their influence, and create long-term career opportunities.
Think of us as your career think tank and an ongoing strategic partner helping you navigate the relationships, opportunities, and visibility that shape an executive career.
Meet The Team
MADELINE FETTERLY
CLAY RAY
Principal, Content and Client Partnerships
Founder and CEO
AMANDA FEDICH
Principal, Marketing & Client Partnerships
Workshop Details
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October 15, 2026
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8:30 a.m – 10:30 a.m.
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Downtown, D.C.
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A strategy workbook and new connections to engage with!
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Light breakfast, coffee, and tea provided.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and register below.
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Yes. You'll complete practical exercises and leave with tools and an action plan.
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No. LinkedIn is one component of an executive brand. The workshop focuses on building a reputation that supports long-term visibility, influence, and career growth.
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Mid-career and senior professionals who want to strengthen their executive brand intentionally.
Join us on October 15 for an interactive workshop designed to help you strengthen your executive brand, increase your visibility, and create more opportunities throughout your career.