The Workshop Experience
2023 Workshop Dates Coming Soon
Join us in Washington, DC for a one-day workshop experience that will equip you to take charge of your brand. Work alongside peers, mentors, and digital branding experts. Hear from leading women who have done the work and are ready to guide you to influence what matters to you. You’ll receive personalized feedback, clear direction, and the space you need to take charge of your brand.
2023 Workshop Dates Coming Soon
Join us in Washington, DC for a one-day workshop experience that will equip you to take charge of your brand. Work alongside peers, mentors, and digital branding experts. Hear from leading women who have done the work and are ready to guide you to influence what matters to you. You’ll receive personalized feedback, clear direction, and the space you need to take charge of your brand.
2023 Workshop Dates Coming Soon
Join us in Washington, DC for a one-day workshop experience that will equip you to take charge of your brand. Work alongside peers, mentors, and digital branding experts. Hear from leading women who have done the work and are ready to guide you to influence what matters to you. You’ll receive personalized feedback, clear direction, and the space you need to take charge of your brand.
Takeaways from the workshop include:
Professional lifestyle headshots (2 photos included in workshop)
Personal Message House
A relevant personal tagline to promote your digital presence
A honed elevator pitch that communicates your expertise and purpose
Practical next steps for updating your online presence, including your LinkedIn profile
A relational environment that will enhance and support your growth trajectory
Networking with Be the Brand Clients and peers
Concrete understanding of how to better leverage social media for your personal and professional brand
Workshop Run Of Show
9AM-10AM Lifestyle Headshots
by Hilary Eldridge of Genuine Joy Photography & Coffee and Networking with Be the Brand clients and other workshop participants
Hilary Eldridge
For the first hour of the workshop, lifestyle photographer Hilary Eldridge will capture lifestyle headshots for all workshop participants. Each participant will have access to 2 edited shots to be used to elevate their digital presence.*
*If you work in a certain industry that requires a certain type of headshot please let us know in advance.
10AM-10:10AM- Welcome from Workshop Leaders
Speakers: Madeline Fetterly, Founder of Be the Brand. & Maria Underwood Vice President, Development and Social Impact at YWCA Central Alabama and Founder of Fundrage
10:10AM-10:45AM - Fireside Chat and Q&A
Featured speakers: Alethia Jackson, Vice President, Federal Government Relations at Walgreens and Ashley Davis, Founding Partner, West Front Strategies
Hear from leading women in DC how they have successfully leveraged social media to elevate their professional and personal brands.
10:45AM-11:30AM- Building your Personal Message House
Consistency is key when building an online brand and it takes more mental capacity to think about online messaging than most of us have to give. Chances are, you do already have lots of things that you could speak to to elevate your digital presence but don’t really know where to start. In this session we will walk through the main components of building your personal message house including your brand purpose, the brand pillars and brand voice. This work is the foundation of building an online brand and will help set the stage for the rest of the workshop.
11:30AM- 12:30PM- Small Group Workshopping
Divide up into small groups to workshop your personal message house with your peers. The Be the Brand team will move throughout the room to help brainstorm ideas and provide guidance.
12:30PM -1:15PM- Break for Lunch and Networking
1:15PM-1:45PM- Developing your personal elevator pitch and tagline
Learn how to communicate your purpose and personal pitch succinctly in 30 seconds or less. In this session we will develop personal elevator pitches and taglines to be used in digital and in-person settings.
1:45PM-2:15PM- LinkedIn Refresh Workshop
In this session we will walk through actionable ways to edit and elevate your LinkedIn profile to help achieve your goals. In this session we will apply the work that we did in previous sessions so that you practically walk away with the tools needed to update your LinkedIn. In advance of the workshop, the Be the Brand team will review your LinkedIn profile and come with individualized recommendations for each person.
2:15PM-2:45PM- Group Workshopping
Each participant delivers their personal tagline and elevator pitch to the group. Participants and facilitators to provide on the spot feedback